La Souris

Meta Ads strategie voor Nederland’s grootste scooter merk

La Souris

La Souris

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Gemiddelde ROAS over gehele partnerschap

6,70

CPA Decrease

72%

Increase in Revenue

La Souris

Klant

La Souris

Jaarlijkse Omzet

25m - 30m

Bedrijfsmodel

Scooter & Fat Bike Brand

Duratie

10 maanden

Advertentie Kanalen

Facebook | Instagram

Challenges.

La Souris is in een relatief korte periode enorm hard gegroeid zonder een sterke marketing strategie. Er was veel data verzameld in het account maar zonder enige structuur. De uitdaging was om structuur en hiermee controle aan te brengen in het grote productassortiment waarna een volledige funnel structuur kon worden neergezet die hierop aansloot.

SOLUTION

Solution

Chary is direct vanaf dag één begonnen met het geleidelijk overzetten van de lopende campagnes naar de nieuwe structuur. Dit begon met de traffic en awareness campagnes te segmenteren per specifieke regio.

Hierop volgende was de opdracht om de conversie campagnes op productgroepen in te richten op basis van marges en doelgroep segmentaties per regio.

Naast het herstructureren van de Meta strategie was het belangrijk om opnieuw inzichtelijk te krijgen hoe de nieuwe marktpositie van La Souris effect had op de buyer persona, aan de hand van een uitgebreide testperiode is er stap voor stap toegewerkt naar het optimaliseren van de campagnes naar de door data aangewezen doelstellingen.

Result.

Tijdens en na het implementeren van de nieuwe strategie werd zichtbaar wat voor effect deze wijzigingen hadden op de winstgevendheid van Meta. Deze is gedurende onze samenwerking met maar liefst 52% gestegen ten opzichte van het jaar daarvoor.

Project Overview.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Challenges.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

1
This is some text inside of a div block.
This is some text inside of a div block.
2
This is some text inside of a div block.
This is some text inside of a div block.

Solutions.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

1
This is some text inside of a div block.
This is some text inside of a div block.
2
This is some text inside of a div block.
This is some text inside of a div block.

Results.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Meet Chary.