Bax Music

Meta Ads strategie voor Europa’s grootste muziekapparatuur retailer

Bax Music

Bax Music

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Gemiddelde ROAS over gehele partnerschap

40%

CPA Decrease

61%

Increase in Revenue

Bax Music

Klant

Bax Music

Jaarlijkse Omzet

150m - 200m

Bedrijfsmodel

Music Accessories Brand & Retailer

Duratie

3 maanden

Advertentie Kanalen

Facebook | Instagram

Challenges.

Tijdens de opzet van de strategie waren er twee grote uitdagingen, namelijk het optimaliseren van de hoge volumes aan data die binnenkwam en het verbeteren van de tracking. Ervaring binnen het platform lag er zeker maar de expertise om dit naar een hoger niveau te tillen zoals bijvoorbeeld Google was op dat moment nog een tekortkoming. Het combineren van alle data sources zoals FBM en GA vanuit alle landen waarin Bax Music actief was was nodig om ze voor te bereiden op Black Friday.

Solution

In een periode van 3 maanden is Chary aan de slag gegaan met het rechttrekken van alle binnenkomende data en leesbaar te maken zodat dit meegenomen kon worden in de segmentaties van alle campagnes. Vanwege de tijdsdruk is ervoor gekozen om aan de hand van de best verkopende en productcategorieën met de hoogste marges aparte campagnes te maken en deze toe te spitsen op de doelgroepen.

Result.

Bax Music heeft binnen 3 maanden tijd een sterke fundering op weten te bouwen die niet alleen enorm winstgevend is geweest tijdens Black Friday, ook kon er hierop verder gebouwd worden om een funnel structuur te ontwerpen die hun gehele assortiment highlight.

Tijdens Black Friday zijn de resultaten verdubbeld tegenover het jaar ervoor met een respectabele ROI van 295 verspreid over 4 landen.

Project Overview.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Challenges.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

1
This is some text inside of a div block.
This is some text inside of a div block.
2
This is some text inside of a div block.
This is some text inside of a div block.

Solutions.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

1
This is some text inside of a div block.
This is some text inside of a div block.
2
This is some text inside of a div block.
This is some text inside of a div block.

Results.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Meet Chary.