Babypark

Paid Social Strategie voor Europa’s marktleider in baby artikelen

Babypark

Babypark

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Gemiddelde ROAS over gehele partnerschap

44.77

CPA Decrease

34%

Increase in Revenue

Babypark

Klant

Babypark

Jaarlijkse Omzet

50m - 100m

Bedrijfsmodel

Baby Accessories Retailer

Duratie

11 maanden & Ongoing

Advertentie Kanalen

Facebook | Instagram | Pinterest

Challenges.

Onbruikbare data vanuit Meta vanwege grote discrepantie met Google Analytics. Met tienduizenden maandelijkse conversies liep Babypark tegen het probleem aan dat data vanuit Meta niet goed kon worden verzameld en uitgelezen in Google Analytics. De onbruikbaarheid van deze data moest zo spoedig mogelijk worden rechtgetrokken om het kanaal deel uit te laten maken van de marketingmix. 

Gebrek aan kennis voor strategie ontwikkeling op Meta. Babypark is ver gevorderd op het gebied van online marketing. Op één kanaal na, Meta. Op dit gebied ontbrak voldoende kennis om een strategie te ontwikkelen en uit te bouwen.

SOLUTION

Solution

Inzichtelijk maken van data aan de hand van Server-side tracking en doorvoeren van meetbare rapportages.

Door de vereisten van de uit te lezen data te concretiseren kon Chary aan de slag met het corrigeren van de binnenkomende data. Door gebruik te maken van custom rapportages kon de juiste informatie gehaald worden uit de gegenereerde data wat het fundament is geworden van de Meta strategie. Hierdoor kon Meta Ads volledig worden meegenomen in de omni-channel strategie.

Full funnel strategie ontwikkeling. 

Om Meta op het gewenste niveau mee te laten draaien heeft Chary een volledige funnel strategie ontwikkeld welke als doeleinde had om de online conversies te bevorderen en daarnaast bij te dragen aan de algehele merkervaring van de klant.

Result.

Na de correctie van de binnenkomende data en opzet van de Meta strategie heeft Babypark ervoor gekozen om Chary als vaste Meta partner aan te stellen.

Project Overview.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Challenges.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

1
This is some text inside of a div block.
This is some text inside of a div block.
2
This is some text inside of a div block.
This is some text inside of a div block.

Solutions.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

1
This is some text inside of a div block.
This is some text inside of a div block.
2
This is some text inside of a div block.
This is some text inside of a div block.

Results.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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